If you didn't appreciate it by now, as an event marketer or manager of a particular event space you will need to be able to think outside the box. You need to understand that attendees today are extremely critical and the level of competition is far more intense than it was previously. It is no longer alright to accept things as they are and simply repeat all over again in terms of creating your events. You have to be questioning every single part of your method and the way you present the event to the client. You have to be asking yourself "why" and "what if," even though the client might not be dealing with some of these questions, per se.
When you ask these types of questions you’re trying to keep a fresh perspective and you'll also stay on top of all of the surfacing trends in the business. You need to hold membership within specialist organisations and also to subscribe to magazines and those online RSS feeds. In this manner you will be consistently building up your data bank of information and when you are in agreement with other industry professionals you can make sure that you always stay on top.
How often do you ask for feedback from the participants? This should be a top priority, particularly if you're trying to get repeat business, every year. Ask your attendees to determine exactly what worked and what failed to. For instance did they like the way in which the seating arrangements were configured - do they prefer folding chairs or stacking chairs and were they satisfied with the trestle tables you organised?
Do not merely implement change for no real reason, because this, on its own, might not automatically have a beneficial or positive impact. Nonetheless, incremental change whenever you honestly think that you're creating a difference is an excellent thing. Be sure that your customers and prospects know about your vitality and your continual quest for perfection. This approach will certainly be profitable in the long term and make sure that the function space is constantly full.
In event planning, worry about things as they are. Although there is a lot to be said for preserving a successful event setup and that we perhaps shouldn't try to correct something if it is not broken, we have to possess a constant hunger for feedback and a great ability to look at alternatives. Just because you typically lay out stacking chairs for a specific type of function does not necessarily mean that you should always centre on this approach.
