If you did not grasp it by now, as an event promoter or manager of a specific event space you really need to be able to think outside of the box. You must understand that participants today are very critical and the competition is a lot more intensive than it used to be. It's no longer okay to accept things as they are and basically rinse and repeat in terms of creating your events. You need to be questioning every single part of your process and the way that you offer the event to the client. You need to be wondering "why" and "what if," although the client might not be approaching some of these questions, per se.
When you ask these types of questions you’re trying to keep a fresh perspective and you should also keep an eye on all of the emerging trends in the business. It's important to retain membership within specialist organisations and to subscribe to magazines and those online RSS feeds. In this way you will be constantly building up your data bank of knowledge and when you concur with industry professionals you can make certain you always stay on top.
How many times do you request feedback from the delegates? This ought to be a high priority, particularly if you're hoping to get repeat business, year after year. Ask your audience to determine exactly what worked and what did not. For instance did they enjoy the way that the seating arrangements were set up - do they favour folding chairs or stacking chairs and were they satisfied with the trestle tables that you presented?
Don't merely implement change for no real reason, as this, alone, might not automatically yield a beneficial or favourable impact. However, step-by-step change if you truly believe that you're creating a difference is a good thing. Be sure that your clients and prospects know about your vitality along with your constant search for perfection. This approach will surely pay off in the long run and make sure that your function space is constantly full.
In event planning, worry about things as they are. Whilst there is lots to be said for maintaining an effective event setup and that we perhaps shouldn't try and correct something if it's not broken, we have to possess a constant desire for feedback and a great capacity to examine options. Simply because you typically lay out stacking chairs for a particular kind of function does not mean that you should always focus on this method.
